Layla Ali from iGB Affiliate Convention in Lisbon

Layla Ali is the convention producer for the upcoming iGB Affiliate Lisbon convention occurring on October 16-19, 2019 at Feira Internacional de Lisboa in Portugal. She is a part of Clarion Gaming, the occasions firm behind the iGB Affiliate conferences amongst others.

Figuring out how briskly Portugal is growing technology-wise, it comes as no shock that the convention as outstanding as iGB Affiliate discovered its spot there. Having this in thoughts, how tough it was so that you can host and arrange such a convention, and the way a lot effort and time you set into it?


iGB Affiliate was moved from Berlin to Lisbon in 2018, so the occasion continues to be very new, in its second version. For each occasion we run, there may be at all times quite a lot of market analysis and planning required by the entire staff, however much more so with new occasions. The staff is admittedly devoted to rising our iGB Affiliate portfolio throughout Europe, and works very arduous to attain that!

At first look, it appears that evidently the convention agenda will embrace varied subjects reminiscent of easy methods to work across the hyperlink constructing, easy methods to make cash and affect individuals, and easy methods to keep aggressive in extremely regulated markets. Are you able to tell us, maybe with out spoiling it an excessive amount of, what your members can anticipate from iGB Affiliate conference in Lisbon in 2019 and what’s making it so distinctive?


The content material at iGB Affiliate Lisbon has been designed to ship two very completely different studying experiences. Now we have divided our convention periods in two, placing high-level, strategic content material in a single convention room, and our sensible, technical content material in one other room.

So, by way of technique, members can anticipate to find out about new markets such because the US, Latin America, and the Nordics. They’ll anticipate to debate subjects reminiscent of content material technique for social media, and operator-affiliate relationships.

With regards to the technical facet of issues, attendees can anticipate to select up concrete takeaways on easy methods to enhance their electronic mail advertising and marketing strategies and website positioning rankings, easy methods to put together for Google algorithm updates and easy methods to overcome challenges like cookie blocking.

Let’s zoom out a bit and try a much bigger image. How do you understand affiliate market in its present kind, and the way iGaming operators can greatest select probably the most befitting?


The world of associates is a really thrilling one: it is vitally dynamic. It strikes me as a market that’s pushed by a novel combination of challenges and alternatives. For instance, in regulated markets there are challenges like relationships with operators and competitors. If associates can overcome these challenges it is vitally rewarding for them. Then there are additionally new markets opening up all over the world, that are utterly untapped for associates and imply there’s at all times one thing new for them to be doing.

My opinion is that for operators, an important factor is communication with their associates. After all in any trade or enterprise, some partnerships will at all times work higher than others, nonetheless, one of many key challenges that has come up repeatedly in my analysis has been a lack of know-how between operators and their affiliate companions. Evidently a transparent answer to this might be rising strains of communication.

It’s simple that the iGB Affiliate convention has been going by means of a steady development year-by-year by way of participant quantity. Each operators and associates are on the hunt for his or her counterparts, and annually the choices mainly multiply. How a lot of your workforce is devoted in direction of enterprise enlargement, and what’s the turnout price of your exhibitors?


Our staff is continually researching the markets we serve, and dealing with our sponsors and exhibitors to know their plans for development within the years to come back, as this helps us to assist them higher by means of our occasions. In that respect, you might say that we’re all working in direction of a standard aim of enterprise enlargement!

Within the final couple of years, iGaming sector has gone by means of some vicious enhancements unseen earlier than. Blockchain and crypto began having main affect on the sphere, which led to unprecedented curiosity from gamers everywhere in the world. How a lot has this variation influenced the best way associates do their enterprise, in keeping with you?


I’m positive lots of people would strongly disagree with me, however because it stands I personally don’t imagine that blockchain could have a specific affect on the trade. Whereas the expertise is extremely fascinating, and the thought behind its improvement is admirable, I don’t suppose it’s user-ready but. Maybe sooner or later when it may be made extra accessible to the lots, it can have an ideal affect. For now, I don’t see it taking off in the best way that everybody anticipated it to again in 2017 for instance.

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Are you attending iGB Affiliate Lisbon 2019 on October 16-19? Comply with on Twitter, Telegram, and Minds for the newest updates within the crypto and iGaming house.


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